What makes the employees at Nike tattoo themselves with their employer’s logo? Is it that Nike management brought three tattoo artists to their campus, ‘just in case’ there was interest? Despite appearances to the contrary, the Nike tat phenomenon doesn’t seem to be just another way to get in big with the boss. There are a group of extremely gung-ho employees who called themselves EKINs (Nike spelled backwards), who started the tattooing craze before the managers actually brought the tattoo artists to the office. Now that’s some job loyalty
